What We Do
In today's rapidly changing business environment, life sciences companies face many challenges:
- Scientific discoveries stimulate new enterprises that compete with yours for capital and media attention.
- Volatile markets and a changing investor landscape demand more and better information faster.
- New electronic media fuel information overload and shrink your audiences’ attention spans.
Now more than ever, you need to effectively communicate your company’s vision, business strategy and milestones to the venture and financial communities, potential partners or acquirers, investors, old and new media, and other key audiences.
Drawing on our years of experience in serving biotechnology and emerging pharmaceutical companies we can:
- Assist senior management to articulate a compelling strategic position that differentiates your company for the greatest impact
- Develop and effectively implement communications strategy and tactics to reach your target audiences
- Write and renew content to convey your key messages, on paper or on-line
- Create and revitalize fact sheets, presentations, backgrounders, white papers, web sites, and business plans
- Provide corporate communications and investor relations counsel and support
We help private companies prepare to go public or be acquired
We help public companies fulfill their disclosure responsibilities and effectively communicate accomplishments to investors, the media and the public.
We also provide planning, counsel and support for those inevitable setbacks and crises.
Specific capabilities and experience include:
Strategic Positioning
- Strategic Positioning and Message Development
- Business and Market Planning
- Corporate Partnering Collateral
- Fund-Raising Communications
Media Relations
- Press Releases
- Media Kits
- Ongoing Press Relations
- Spokesperson Training
- Product Launch Support
- Video News Releases and B-Roll
Corporate Communications
- Business Plans
- Information Packages
- Executive Summaries/Corporate Fact Sheets
- Technology Backgrounders
- Issues Analyses and White Papers
- Company Brochures
- Corporate Presentations
- Annual Reports and Newsletters
- By-Lined Articles Placement, Writing and Editing
- Web Site Content Development and Design Counseling
- Crisis Communications Planning and Support
Financial and Investor Communications
- Investor Relations Strategy and Tactics
- Communications Planning for Initial Public Offerings
- Internal IR Infrastructure, including training in-house personnel
- Individual and Retail Investor and Shareholder Communications Programs
- Conference Call Scripting and Support
- Financial Communications: Business Plans, Prospectuses, 10Ks, 10Qs, etc.
